Broadcasting the Beautiful Game

Telling the stories, breaking down the strategies, and bringing soccer to life for coaches, players and fans alike.

Learn About Umer’s Companies

CEOs and founders across industries collaborate with Umer to sharpen their value proposition and strengthen their brand visibility

Hi, I’m Glenn!

I’ve spent over 50 years in soccer as a player, coach, broadcaster and analyst. From calling NYCFC matches to coaching at Rutgers University, I’ve experienced both the challenges and triumphs of building successful teams.

I’ve had the privilege of coaching players like Carli Lloyd and working with athletes at all levels, from youth leagues to the pros. Through my broadcasting and podcasts, I’ve shared insights and stories that bring the game to life.

What I’ve learned over the years is that soccer is more than just tactics. It’s about leadership, culture, and purpose. It’s about connecting people through shared experiences, both on and off the field.

Today, I’m passionate about sharing what I’ve learned, helping coaches and players develop and connect with the game in a meaningful way.

NYCFC Views Live
On Frame Podcast
SiriusXM FC
Glenn Crooks Youtube

Glenn's achievements across broadcasting, coaching, and soccer media speak for themselves

Veteran Soccer Broadcaster and Analyst for NYCFC and Big Ten Network

Host of the Coaching Academy on SiriusXM FC and On Frame Podcast

Over 40 Years of Coaching Experience, including Coaching Carli Lloyd

Inducted into the New Jersey Youth Soccer Hall of Fame

National Radio Voice for Major League Soccer’s NYCFC

Coached Teams to Multiple NCAA Tournament Appearances

Founder of Multiple Women’s Soccer Programs at St. Peter’s University and LIU Brooklyn

Influential Soccer Commentator and Educator

How Can Umer help you and your organization?

The Crooks Conversations

Dive deep into the minds of top soccer coaches and experts with Glenn Crooks. The first volume, Put it on Frame, is just the beginning of this ongoing series that reveals the strategies behind winning teams.

Strategic Branding Advisory

Umer helps Founders & CEOs refine their value proposition and build their online presence.

Put it on Frame: Stories and Strategies from Top Soccer Coaches and Experts

What if soccer success wasn’t just about mastering tactics, but about understanding leadership, culture, and mindset? Put it on Frame is a deep dive into the minds of top soccer coaches and experts, offering a raw and real look at the strategies that shape winning teams. Through powerful stories and expert advice from some of the best in the game, Glenn Crooks reveals how to turn passion into success, build resilient players, and create championship-winning cultures.

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Founders & CEO's Umer has worked with:

Bob Molle

Leadership & Performance Coach | Keynote Speaker

Mark Pattison

Keynote Speaker | Emmy Award Winner

Tammy Cunnington

Canadian Paralympian | Keynote Speaker

Natalie Southwell

Leadership Development | Consultant

Kate Naees

Keynote Speaker | Facilitator | Consultant

Ellen Voie

Founder, Women In Trucking Association

Marina Korotkikh

Energy & Time Management Coach

Charise Beckett

Founder of P.O.I.S.E. | Consultant