Half a century of the game.
One
voice
that shaped it.
Volume 1
The sideline stories every coach wishes were written down.
The first installment of The Crooks Conversations, Put It on Frame unpacks what separates good teams from elite ones through stories from Emma Hayes, René Meulensteen, Mikey Varas, and more.
- Keynote Presentation
-
Duration:
60-90 minutes
-
Interactive
Q&A at the end
The story continues
Put It on Frame is only the beginning.
Volume 1 opened the doors to elite coaching minds and untold stories from the sport’s most influential voices.
But one book was never enough to hold a lifetime of lessons.
Volume 2 and Volume 3 are already on the way.
More conversations.
More locker room honesty.
More tactical depth.
More lessons that don’t live anywhere else.
Each volume of The Crooks Conversations will dig deeper into:
The evolution of the modern game
Coaching philosophies that built winning teams
Player development, leadership, and culture
The moments the world didn’t see, but the game will never forget
This series isn’t just about soccer.
It’s about the people, the decisions, the psychology, the craft, and the environments that turn teams into legacies.
